Everybody has an opinion about what makes for the best Facebook marketing. These ideas may sound tempting, but they are not the best way to create a great marketing strategy. If you want a great foundation of marketing knowledge, this article is for you.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through with your prizes and discounts, or you will lose customers.

TIP! Contests can be used to your advantage. Free samples and discounts are another way to attract followers and get them to try your products.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Keep an eye on your all and any twitter messages that contain your company handle. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be done by using colors and photographic elements. Pages with images are more attractive to your Facebook fans than just plain text.

Custom audiences allows you to personalize the emails that you send. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

TIP! Always reply to comments posted on your wall to give followers a sense of connection with you. Monitor you wall regularly, and reply to any @ messages.

A fan base is something that you will want to expand as much as possible. Wait until you have a decent number of fans before you invest a lot of money in marketing. When you hit that number, conversion rates skyrocket.

Your posts need to be interesting and useful. Think about how your fans can truly benefit from reading or viewing your posts. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Social Media

TIP! Does your page stand out from the competition? Add colors, logos, photos and interesting apps. Most users on Facebook are visual.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. This website is a great place to start with, but there are other sites out there that cater to different people. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.

Hide your content from non-fans. You will get more fans this way because they will want to see the hidden information. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Make sure you try your best to give your brand a personality. When people see posts that are boring or stale, they will think that your products are also stale and boring. Adding some personality can be great as long as it always remains professional.

TIP! Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

When it comes down to it, most people follow “trends” they hear about regarding Facebook marketing out of sheer laziness. Fortunately, this piece does not discuss trends, but gives real advice that works. Use what you’ve just learned, and watch your business take flight.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group.
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