Email Marketing - Iris Carter-Collins, Speaker and Coach

How often do you check your email

How often do you check your email? The majority of people, likely yourself included checks email multiple times daily. For business owners, sending email is among the most reliable methods for contacting potential customers. Here are some tips on how to effectively use email marketing to your advantage. Only use marketing via email to target people who have to give you permission to contact them.

People who you have not built a relationship with will look at your unwanted email intrusion as spam. The first thing they will ask themselves is if they know who you are. Then, they will weigh whether they should bother to pay attention to your goods or services. Your emails will not even be opened. Do not waste your time emailing people you do not know.

TIP! Target your audience. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage.

Prior to contacting any of your customers through email, you should always get their permission to do so. Very often individuals consider unsolicited emails as junk mail and do not open them. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted. Don’t send out email from a subscriber without consent or permission. Spam emails will diminish your credibility within your customer base. Many customers are put off by receiving spam and it may hamper your relationship with your customer.

Always remember that you should be using marketing via email to sell services and products

TIP! Avoid using the words “Buy Now”. Don’t use that approach.

Always remember that you should be using marketing via email to sell services and products. Therefore, every email you send should increase the likelihood that subscribers will buy. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them. Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also, give your valued subscribers some exclusive offers only available for people on your mailing list.

Send out relevant information, special discounts, and seasonal greetings; avoid sending emails that ask for a sale every single time. Enhance your campaigns in e-mail marketing with both passive and active feedback. To get active feedback, ask your readers for suggestions. Readers generally don’t see passive feedback, but it is just as important as active feedback. Look at the links and images that are getting the most clicks.

While it will take hard work and persistence, building marketing via email strategy is key to success

TIP! Always proofread your emails. You need to make sure all emails and newsletters are correct.

While it will take hard work and persistence, building marketing via email strategy is key to success. Make sure to stay persistent with the correct people or it will be a waste of time. Customers who have proven unresponsive to your emails are unlikely to be swayed by continued efforts, and may even get frustrated with you, instead. E-mail marketing can be used as an effective way to keep in touch with those you do business with. Use the information in the article you went over when creating an email marketing campaign and you will see it do well. Advertising your business can be easy when you make use of the strength of email communications to reach out.

Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

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