Email Marketing – Iris Carter-Collins, Speaker and Coach

E-mail marketing is one of the greatest ways to contact your clients

One of the greatest ways to contact your clients is through e-mail marketing. There are dozens of choices in email marketing and it can become overwhelming. The article below discusses the e-mail marketing industry, and how your business can benefit from it. Your email should have a personal tone. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.

TIP! Avoid bombarding your recipients with the “Buy now!” approach. Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” An approach such as this one is often perceived as being “spammy”, meaning your consumers will quickly unsubscribe.

Know who your audience is. Once your list has grown a little bit, try to entice your current readers to refer new readers. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. This will cause your base to grow organically. You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Include articles and information for your subscribers which is not available on your website. Include special offers from your company, as well. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases. Give your customers some type of incentive in your emails. Give them a little extra encouragement to give you their business. Offering free shipping for orders over $50 is a good example of incentive.

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Don’t forget to include an effective call to action at the end of each email

TIP! One great way to get people to read your direct email marketing messages and newsletters is to include special offers available only to the recipients. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well.

Don’t forget to include an effective call to action at the end of each email. You have to tell your customers exactly what you want them to do. Make any links obvious, and include instructions on their use. Include these sections in the top and the bottom of your message. It may seem obvious, but it is essential to your email promoting a campaign that the email addresses you are sending to are correct. Don’t waste your time by looking for an address or by getting back invalid emails. This is extremely unproductive. Get your customer’s name when they sign up for your e-mail marketing list. This will allow for greater personalization. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.

TIP! Use A/B testing to see which emails are successful and which ones aren’t. Send half of your messages with one subject, and half with the other.

Make each email message you send out for business purposes somewhat personal. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner.

Don’t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages

Don’t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. If you pad your list using subscribers who haven’t specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. You might also find that the service that provides you with your email address can ban you for violating spam policies. Marketing with email is clearly one of the greatest assets in maintaining contact with clients. These tips can help you learn to be the best at e-mail marketing. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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