Video Marketing - Iris Carter-Collins, Speaker and Coach

When people talk about video marketing

What do people mean when they talk about video marketing? Video marketing works by using videos online to help your business gain exposure. You may think it is easy, but before you begin, there is something you have to be aware of. Reading this article will help you find out video marketing basics.

Do not let video marketing scare you. A tripod and a good quality camera are all you need in order to make your own videos. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.

Keep videos short no more than 10 or 20 minutes

TIP! Most people will not watch a video if it is too long. You may need all of that time if you are showing your audience how a certain product works.

Keep your videos relatively short: no more than 10 or 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. If you’re just updating folks, do it in 10 minutes or less.

Producing your video is important, but more work lies ahead! You have to also promote your videos. By promoting your videos, you can expect an increase in clickthroughs. Make good content, but also make sure people know it is up.

An effective method in producing your content is by working with other people. You can use members of an organization, or your family and friends instead of just your coworkers. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.

TIP! Engaging titles are very useful for video marketing novices. Relevant, interesting titles will attract viewers.

Don’t take your eye off the ball when you’re shooting your video. If you are poorly prepared, you can easily veer off topic. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. By staying on topic, your videos will be more concise.

If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. Multiple employees may be suited for the task; utilize all who are willing.

Stay consistent with your manner of delivery

Stay consistent with your manner of delivery. Serious how-to videos or funny videos both work equally well. You must be considering the product and also the specific demographic. These qualities, as well as your image, are the most important factors for your tone.

TIP! When it comes to video marketing, creating the video itself is only half the battle. You still have to promote your videos.

Don’t try to get everything done by yourself. Coming up with unique interesting and entertaining ideas can be hard. You should get ideas from employees, friends, and family for videos. Spend time brainstorming once every few weeks or so to generate a fresh inventory of ideas and insights.

The best method of beginning in video marketing

When it comes to video marketing, the best method of beginning is simply diving in and creating videos. Do not be scared to try video marketing. Eventually, you’ll better understand the things that work and the things that don’t. Take the information from this article and put it to use.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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