Email Marketing - Iris Carter-Collins, Speaker and Coach

Marketing via email does not seem to be as popular as before, but it is still a valuable tool

Marketing via email does not seem to be as popular as before, but it is still a valuable tool. Using emails to solicit a widespread base of people may have been one of the earliest forms of marketing on the Internet, but it is still effectively used today. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Read on for tips on how email marketing can work for you. Try using different techniques when you are e-mail marketing. There are lots of books both online, as well as in libraries. There is surely a course or workshop in your area that can help as well.

TIP! Use as many sources as possible to help you find out as much as possible about email marketing. You will find a lot of helpful books or websites.

Don’t send important information out around a major holiday. Your emails may get overlooked since many people aren’t around their computers at this time. There are times, however, when this may not be true. These emails can be things about Black Friday or other holiday sales your company may be having. Minimize your use of graphics in your emails to customers. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. Also, your email is likely to end up being sent to junk mail if it contains too many graphics. Add a link that allows people to unsubscribe from your list. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.

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Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam

Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Taking measures to stand out from spammers will boost the credibility of your brand. Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Readers should be asked to provide suggestions and opinions when offering active feedback. Passive feedback may not even be noticed by the reader. Look at the links and images that are getting the most clicks.

As time goes on, more and more of your subscribers will be viewing your emails

TIP! With any email marketing materials, limit the use of graphics. Many email programs will block out graphics, making it a waste of time to utilize them.

As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Be certain that all of your mailings can be read on small, phone-sized screens. Encourage your customers to buy from you by offering rewards in your emails. They will have more interest in doing business with you when they see an advantage to it. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site. As you now know, marketing with email is a strategy that still works. If you use the advice in this article and keep learning new techniques for improving and innovating your marketing with email plan, email promoting will work for you for years. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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