Email Marketing - Iris Carter-Collins, Speaker and Coach

Have you thought about using marketing via email but find that you have no idea where to begin?

Have you thought about using marketing via email but find that you have no idea where to begin? If you want your marketing via an email campaign to be a huge success, you have come to the right place! Continue on for some great tips and tricks that will help you successfully implement email promoting strategies. Don’t send spam emails promoting your products. People who receive your unsolicited marketing messages may report them as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.

TIP! Each email should only contain a single topic. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email.

Pick an audience to target. When you have some readers, try getting them to get their friends to sign up. Always include some sort of subscribe link in the body of your email. This will make it easier for your readers to refer the link along to other people. Your subscriber base will grow by itself. In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends. In fact, referral programs are great in growing both your customer base and email base.

 

Make use of A/B testing for variations on your subject lines

TIP! Use as many sources as possible to help you find out as much as possible about email marketing. There are lots of great online books or even ones in libraries.

Make use of A/B testing for variations on your subject lines. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This allows you to determine which subject lines are successful and which ones are simply ignored. It’s important to try different layouts to see which is most effective. Be sure to always include any important information near the top of the emails. Be sure to try various formats to see what gets the best feedback Then, when you figure out what works for you, you want to use it to your advantage. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker. Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.

Before sending correspondence by email it is very important that you gain permission from anyone

TIP! Use A/B testing to see which emails are successful and which ones aren’t. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines.

It is very important that you gain permission from anyone before sending correspondence by email. When you do not use an opt-in method for emails, you destroy trust and credibility with your existing and potential customers. This will have negative effects on your business as a whole. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.

Clearly posting an unsubscribe link is recommended. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.

TIP! Test your email layouts. Always try to place the most essential information and all new offerings at the top of email messages.

A little hard work and some education will lead you to create a successful email promoting strategy. Email marketing is a really easy way to pitch to a big audience, so utilize it as soon as possible to see its benefits. There is no better time to start! Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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