Video Marketing - Iris Carter-Collins, Speaker and Coach

These days, the way to market is with online videos

These days, the way to market is with online videos. Video marketing is simple to get started. All you need is a video camera and an Internet connection. Due to the fact that the Internet is very easy to access, sharing your videos online is very simple. Read on for some tips to get you started with video marketing. YouTube is the most popular sharing site, and is worthwhile for its video editing features and analytics alone. For example, you have the capability to put annotations in your video. You can provide a discount code, additional information or your URL this way.

 

Make sure all your videos are 20 minutes or less. If you are taping a demo of your product, do it in 20 minutes or less. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes. Engaging titles are very useful for video marketing novices. Relevant, interesting titles will attract viewers. This is what will get them interested in what you have to say. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

Through video marketing, you can present a product to potential customers

TIP! In video marketing, the window of opportunity in capturing your audience’s attention is very small. It is important to make a strong impact in the initial 15 seconds.

You can present a product to potential customers through video marketing. Giving a demonstration and showing people how your product really works helps to give potential consumers some confidence in your product. Seeing a product work live can increase your sales. Content is not all of a video’s success. Promotion is another key factor that needs to be utilized. If you market your videos well enough, you can get a 900% increase in your subscriber base in a relatively short time. You can produce great content, but you also have to make sure targeted customers see your content. Employ the help of friends and family if you need it. It is challenging to find new approaches and ideas for consistent video marketing. Getting input from other people is a great way to come up with new and useful ideas. Meet up and do those sessions often, to be sure you are working at the top of your game.

Do not think you can upload a video to YouTube and it will go viral by itself

TIP! Do not ignore YouTube. You should begin your video marketing campaign here.

Do not think you can upload a video to YouTube and it will go viral by itself. You must promote it via social media, your website and by emailing family and friends. You must spread the word about the video so that people will know it’s out there. Otherwise, they won’t know it exists, so it can’t go viral. Remember that short and to-the-point videos are much more effective than long and drawn-out ones. A good time period is about three minutes, as you can provide the viewer with important information without overdoing it. You can go up to five minutes if your content is excellent and if you have a format that works. Shorter is always better, however.

TIP! If your customers have a hard time using your product, make a video explaining how to do so. You are going to be resolving problems of both your existing customers and your customers to be.

Now that you’ve studied video marketing a little, you should be ready to start your own campaign. Keep the preceding information close at hand and make sure to use it. Apply the tips from this article and you will be on your way to video marketing success. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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