If you thought that the days of using email as a marketing tool are long behind you, think again
If you thought that the days of using email as a marketing tool are long behind you, think again! Even though email promoting is one of the oldest, it still works! New strategies and techniques are always evolving and they can keep your email marketing efforts fresh and effective. This article provides several tips that can help you utilize email to fulfill your goals. Utilize A/B testing to determine the most effective type of subject line. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This can help you see which subject lines cause readers to open your messages and which get ignored.
Keep your emails consistent. Always use the same company logo and colors in your email. See to it that the font you’re using is readable. People will begin to recognize the emails that you send and look for them. Familiarity is extremely important in any business, especially marketing with email. Always remember that you should be using marketing via email to sell services and products. Every email that is sent should entice the readers to want to buy a product or service. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Don’t use a lot of graphics in the emails that you send
Don’t use a lot of graphics in the emails that you send. Many email programs will block out graphics, making it a waste of time to utilize them. Additionally, several email programs tend to send graphic-laden emails to a recipient’s junk folder. If you want your marketing emails to be effective, give your customers lots of options. Allow readers to select the number of emails they get, how often they will get them, and the amount of information about themselves they wish to give. Providing these options to subscribers helps them feel safe and secure. It’s important that you build your brand when sending emails to your mailing list. Because of this, you should design a template which lets you incorporate the company colors, logo, and other special fonts that are on your site. This brand recognition will create a more professional appearance.
Take advantage of pre-header material to make the various email previewers work in your favor
Take advantage of pre-header material to make the various email previewers work in your favor. Preheaders are essentially the initial line of characters from the email itself, rendered in highlighted text. Certain email clients including Gmail display the text immediately after the subject and is a good way of getting the readers’ attention. Your messages should be made as personal as possible. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. To make an even better impression on customers, have the email come from your company’s CEO. As you now know, e-mail marketing is a strategy that still works.
Follow this advice while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time. Iris Carter-Collins, a consultant of Reputation and Social Media Agency, has years of experience as a reputation and social media management and outsourcing services.
Specializing in social media marketing leads generation and provider of all your marketing needs via outsourcing services. Iris has successfully established and maintained affirmations with different individuals, small businesses and corporations worldwide spearheading projects for online recognition and reputation management. For more information on how Iris can help you with social media management, online reputation, lead generation, and online marketing and outsourcing, feel free to visit Reputationandsocialagency.com