Email Marketing - Iris Carter-Collins, Speaker and Coach

Getting more potential customers without spending their entire budget on marketing

Most business owners work on getting more potential customers without spending their entire budget on marketing. One method for doing so is marketing with email. If you’re unfamiliar with this kind of marketing, keep reading! This article can help you get started. Don’t send out emails to people who don’t want them. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.

TIP! Send out emails that correspond to your target audience. Think of a way to entice them to have their friends join.

Pick an audience to target. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. You should embed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This method will have your list of email subscribers growing exponentially. Each email should have one message and it should be clear. Do not let your customers get annoyed or bored by your content. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Customers will be more likely to read, visit your site and buy if they don’t have to sift through a lot of extra information. Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This will make the marketing with email more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. A good referral program can increase your number of customers.

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An email marketing campaign that offers more options to subscribers will generally be more effective

TIP! Use a couple of different subject lines to test which one has a better response. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines.

An email marketing campaign that offers more options to subscribers will generally be more effective. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information. Let your customers control the situation and you will build confidence in the trustworthiness of your brand. The importance of remembering to use branding in your email marketing campaign can’t be understated. Design a great template that will enable you to show off your company’s logo, along with any special colors or fonts that you display prominently on your business’s website. This can help your readers instantly recognize you. You need to make sure that you are using a persistent strategy. Make sure that you target the right audience with your emails, though. Customers who have proven unresponsive to your emails are unlikely to be swayed by continued efforts, and may even get frustrated with you, instead.

 

 

 

Any business can benefit from using marketing with email

TIP! Stay consistent. Use the same design for your emails that are on your site.

Any business can benefit from using marketing with email. It costs you very little and can be just as effective as expensive marketing campaigns. Since the input costs are incredibly low, there is no good reason to not use email marketing. Incorporate these tips into your overall marketing plan and you’ll begin to see positive results! Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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