Email Marketing - Iris Carter-Collins, Speaker and Coach

 How e-mail marketing is an effective tool

If you think that e-mail marketing is no longer an effective tool, you are mistaken! Even though email promoting has been used for some time now, it hasn’t gotten old. New methods and ideas are continuously being generated that make marketing emails unique and interesting. Keep reading to find out how you can design a successful email marketing campaign.

Make every effort to strike a personal tone in your emails. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.

Do not continuously insist that your subscribers “Buy Now”

TIP! If you plan on utilizing email marketing as a promotional strategy, it is crucial that everyone on your subscriber list has authorized you to send them emails. If you don’t, you could get a lot of spam complaints or lose customers for good.

Do not continuously insist that your subscribers “Buy Now.” the way you go about it. This is not a good way to go about doing this and you may be considered a spammer. Your subscribers are savvy, and they know that your goal is to sell products, so focus on building a stable, professional reputation and relationship with them. Your customers will find this refreshing and be more inclined to make a purchase from your company.

When using A/B testing of your subject lines

Use A/B testing of your subject lines to test effectiveness. Split your email list in half and send emails to the two groups of addresses using different subject lines. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.

TIP! Before you send out emails, make sure to proofread them. The content of your emails, from subject to footer, must be typo-free and properly written.

It’s important to try different layouts to see which is most effective. Keeping your most vital information near the top is important in any layout you try. Experiment with a variety of formats, though, to determine which formats provide the best responses. When you have a layout that is very effective, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.

Don’t contact people via email without permission. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.

As you can tell, the good old marketing email is still an effective tool for your business. Use this advice and always be aware of new and innovative ways to enhance your email campaigns. This method of marketing will surely be worth the effort for a long time to come.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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