Video Marketing - Iris Carter-Collins, Speaker and Coach

Video marketing is very popular

Video marketing is very popular. What it means is using your videos to promote your business online. Used properly, it can be a very effective way of marketing your products. This article offers the basics for it. If you decide to use YouTube to share your videos, take advantage of the editing features available on this site. For example, you can annotate your video. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.

TIP! Marketing videos should be concise and informative. Internet users get tired of things quickly, and they simply want good information in the briefest format possible.

Offer great content to have a video go viral. It’s not about expensive equipment. If the video has valuable information, people will watch it no matter what the production quality is. But if you can, purchase a quality video camera as well as professional editing software. When producing video content, don’t fret too much about production values. Having a good looking video with no good information is worthless. Take a page from the playbook of major corporations like General Mills, Dell, and Apple, which have enjoyed success simply by offering basic, no-frills videos. In each video, maintain your focus on the main topic. It is very easy to veer off topic.¬†Make an outline and stick to it. Don’t stray from the task at hand, and you should be fine.

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Don’t dismiss YouTube

Don’t dismiss YouTube. You should begin your video marketing campaign here. You get free video hosting. You also are then on the third highest visited website on the planet. It’s the second most-used search engine and the top video hosting site. If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. It’s best if the link sits inside the player, but works in the description if that’s not an option. Thus, your link stays put even if your video is shared or ends up someplace else.

TIP! The better your content, the more likely it is that your videos will take off. Millions can view your videos, even if you make them without using a fancy camera.

Do not ignore the analytics for your video content. You can see things like how many video views you have when it is viewed and where the traffic comes from. This information can help you find other ways to attract viewers. Make sure you build a way to track results into your video. Sure, you can look at the video and make an educated guess as to how people will respond to it. However, hard data is the only reliable way to know for sure. Check out info like total viewers and length viewed. On your website, embed your video, as well as putting it on YouTube. Visitors will watch this embedded video and visit more pages to get some information on the products they just saw in your video. No matter where the video is from, Google will still count the views, meaning you won’t lose any.

Video marketing can be a great and easy way to increase your audience

Video marketing can be a great and easy way to increase your audience. When using these tips, you are able to bring in more global customers. Pick out the video marketing advice that is appropriate for your business. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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