Video Marketing - Iris Carter-Collins, Speaker and Coach

An effective way to connect with tech-savvy consumers

If you need an effective way to connect with tech-savvy consumers, it’s worth your time to look closely at video marketing and all it has to offer. Give customers helpful information, increase your sites and most importantly, promote your services or products. There is a lot you need to know about video marketing; get started with this informative article.

Don’t be intimidated by the concept of video marketing. Making videos is easy and all you need is a decent camera and a steady surface. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.

You can’t have too many videos online

TIP! If you’re creating a marketing video, make it concise and short. People have busy lives and will tune out if you make your videos too long and tedious.

You can’t have too many videos online. New videos should be posted regularly so that your customers will expect new content from you. This also increases your exposure on the Internet and draws in new viewers.

A great tip to start is to create good titles. Make sure it relates to your video and is easy to remember. This can build interest into what you’ve got to say. If you want your video to be heavily viewed, you should be patient while finding the best title possible.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15 seconds of your video is crucial. Have a ‘hook’ that will draw people in and entice them to watch more.

TIP! When producing video content, don’t fret too much about production values. Having a good looking video with no good information is worthless.

Working as part of a team can be a smart way to develop video content. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Just be sure to give credit where credit is due. People love to see their name in print.

Do not ignore the power of YouTube. It is really the first place you should begin your campaign. It is a free place to host videos. Additionally, you will be on the 3rd most popular website in the known universe. It is the most widely visited video site on the web, and it has the reputation of being the second most widely used search engine for videos.

Always take along a video camera with you. There will probably be some chances to interview other experts and document your experiences. If you’re doing public speaking, have it recorded.

TIP! People are always searching for “how-to” subjects online. Having tutorial videos creates an avenue for those who search in your niche to find you.

Provide potential customers a glimpse into your personal business using video marketing. Show viewers the processes and values that make your business unique. Showcase optimistic, empowering and lighthearted moments. People will certainly enjoy seeing that your company has a more intimate side.

By using videos to link viewers, strengthen your online presence

Strengthen your online presence by using videos to link viewers with your various websites and social media profiles. If a viewer stumbles across your work on YouTube, they may not know where else to find you. When you cross promote, you’ll build traffic. When you link your video to your social media profiles, that can truly increase traffic and sales.

TIP! Try to center your videos around a single topic and stay focused. You don’t want to find yourself wandering too far away from the topic.

If you aren’t great with video, get others to do them for you. Promote a contest where the winners receive gift certificates. Be sure to tell people that you will be using their videos in your marketing campaign.

You should not expect your video to automatically go viral. Using various forms of connection to your audience will help to ensure that it is successful. You have to let people know it exists for them to be able to view it, of course!

Now, you are ready to begin your video marketing campaign with the above tips. You can find out how you can gain more in profits this way. Keep in mind the pointers you have gleaned and pursue your marketing strategy?

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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