Social Media Marketing - Iris Carter-Collins, Speaker and Coach

You have probably heard about and used Facebook, Twitter or Google +, but there are more sites and tools you can use

You have probably heard about and used Facebook, Twitter or Google +, but there are more sites and tools you can use. Although a lot of marketers see the potential in these sites, you’ll find that there are still a lot of businesses that haven’t even given it a shot. Use the advice in this article to learn how to use social marketing to your advantage. Make sure that the top of all your blog postings has a share button for Facebook. By doing so, viewers of your blog can then on-share the post to their friends. This increases exposure significantly with little or no effort on your part; ultimately, this may result in an increase in sales volume.

Use links to tie together your various social media sites

Use links to tie together your various social media sites. For example, put links to your Twitter, Youtube and Facebook pages on your blog. On Twitter, include in your profile a URL that links to your Facebook page and blog. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers. Do you want to have an actual relationship with the customers? Advertising through channels that are social and keeping it simplistic are the keys to driving sales. Send a message that arouses your customer’s curiosity and encourages them to respond. Rest assured that your potential buyers will get the ball rolling based on that.

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Make sure you’re answering people when they’re leaving comments or asking questions

TIP! Create specials that are exclusive to your social media sites to entice your customers to come to them. They’re more likely to follow you if they can get deals only by doing so.

If your marketing strategy includes social media, make sure you’re answering people when they’re leaving comments or asking questions. It’s very easy to accidentally miss a comment or message, so be sure that each time that you sign in, you look for comments. Until you can develop your own unique voice in the social media networking world, try following the ideas of others. Carefully study the tactics of your competition and use these ideas to run your campaign to figure out what your company and your customers need. Look at their social profiles, check out their specials and discounts, and read their content. In order to increase your customers’ desire towards your social media pages, have exclusive offers that they can only obtain by following you. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.

Use the one-two punch of email marketing and social media marketing

Use the one-two punch of email marketing and social media marketing. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance. Add buttons to your social media profiles everywhere, as well as an RSS feed of your updates if you wish. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. Try to add your links to other profiles as well to encourage multiple sources of traffic for your site.

While even more of your competitors are using social media marketing

While even more of your competitors are using social media marketing, it is even more important to start using it yourself. Failure to add an SMM component to your marketing plan can cause loss of sales and competitive edge. Marketers and other professionals can use the advice from this article to understand and apply the basic principles of social media marketing. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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