Video Marketing - Iris Carter-Collins, Speaker and Coach

Know the importance of advertising your business

Are you a business owner? If so, you know the importance of advertising your business! You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. In the modern world, however, video marketing has become the most cost-effective method for promoting your business. Keep on reading for great video marketing advice.

Be sure you optimize the videos you’re putting up. Whenever you upload videos to different sites, make sure each video has a different title and description. It is important to include specialized keywords, as well. It is easy and important to include contact information.

Production is only part of the video marketing process

TIP! Your marketing videos need to be as concise as possible. The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly.

Production is only part of the video marketing process. Video promotion is key too. You’ll get more clickthroughs with good marketing techniques. You can produce great content, but you also have to make sure targeted customers see your content.

A high production cost does not guarantee a good video. Professional gear is not necessary as long as the picture is balanced and focused. You don’t need a lot of confidence or a great script, either. Simply act naturally and speak directly towards your camera. Actually, it may not be necessary for you to do this. Often, screenshots and/or PowerPoint presentations are just as effective.

People are always searching for “how-to” subjects online. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.

TIP! Video marketing is a great way to stay in touch with your audience. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video.

If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. It’s best if the link sits inside the player, but works in the description if that’s not an option. When you do this, the link will follow the video regardless of where it is embedded or shared.

 

Does your business have any employees or colleagues? If so, then involve them in your videos. Search for someone who smiles often, dresses nicely talks clearly and seems comfortable being recorded. It is a good idea to have several people be in the videos that you create.

You do not need to do it alone. Coming up with unique interesting and entertaining ideas can be hard. Your best bet is to brainstorm with a group of creative people and then come up with a list. Have discussions often so that you stay at the forefront of the industry.

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How did your video go

TIP! Don’t spend to much time worrying about production value when it comes to generating video marketing content. Many times you will not get a great return on a very large investment.

How did your video go? Use the comments to determine your next step. Try to get better and better with every video you produce. Create more targeted content, use a higher grade of equipment, learn professional production techniques and turn out one great video after another.

Now that you’re finished reading, you understand how useful video marketing can be. The old-fashioned way of advertising is not enough. Digital communication channels, on the other hand, continues to become increasingly popular in building an online persona for yourself and your brand. Use the information here and you can expect an increase in your business’ profits.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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