Email Marketing - Iris Carter-Collins, Speaker and Coach

With everyone chained to their computers these days, marketing with email is the smartest method you can use

With everyone chained to their computers these days, marketing with email is the smartest method you can use. Use the advice from this article to get started with marketing via email. Be sure that each person on your mailing list has granted you permission to send them emails. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.

TIP! Proofread your emails before you send them out. Be certain that your newsletters and emails contain no errors.

Never overuse the “Buy this right now!” approach. messages. This is not a good way to go about doing this and you may be considered a spammer. Everyone knows you are trying to generate sales, so keep it on a professional level to build a strong relationship with your customers. You will create a better relationship with your customers and increase the likelihood of them utilizing your services or products. Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This will make the marketing via email more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base. Try different email formats until you find what works best for you and your readers. Include the information that is most important, as well as new offers, at the very beginning of your emails. You should also test out different formats and determine which format your readers respond to the most. Once you have a short list of successful formats, continue to use them. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.

Ensure you have the permission from the customer if you are going to send them any emails

TIP! Use lots of different resources to learn about marketing through emails. There are lots of books both online, as well as in libraries.

Ensure you have the permission from the customer if you are going to send them any emails. Businesses that are taken seriously do not send out mass mailings via email. Some people may be so put off by it that they may actually end up not wanting to work with you anymore. Fill your marketing emails with helpful information, don’t simply load them up with sales pitches. Provide your readers with articles that they can’t find on your site. Make offers for your products that are exclusive to each reader. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers. Do not send any more than a single email message a week. Your customers are likely busy people who receive several messages every day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.

Do not send important marketing email on or around major holidays

TIP! Use consistency in your message. Keep your company’s logo and the colors and style you use the same in every email.

In general, do not send important marketing email on or around major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, there are always exceptions. Black Friday, for example, is one occasion where a date relevant campaign is warranted. Now that you’ve learned quite a bit about marketing via email, it’s important that you let that knowledge sink in. Therefore, you should either reread the above article or save it for future reference. Do this, and utilize its advice in order to assist you in achieving your goals. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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