Video Marketing - Iris Carter-Collins, Speaker and Coach

You must know how important marketing is if you own a business

If you own a business, you must know how important marketing is. You can not expect your product or service to sell itself, so you need to spread the word. You have to stand out from your competition, so you need to try video marketing. The following article contains some useful information concerning video marketing. Make as many videos as you can. Posting new videos all the time will draw people to your site to see what new stuff you put up. That means you also have wide exposure among new people who may happen upon your individual videos.

Keep your business relevant to today’s audiences through video marketing

TIP! Any marketing video should be short. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner.

Keep your business relevant to today’s audiences through video marketing. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. Send out some sample products to the chosen questions. As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. Having a good looking video with no good information is worthless. Even large corporations, like Dell, have been successful with simple demos made by employees. A great beginning video marketing tips are to pick great video titles. Strong titles can go a long way in attracting viewership. They will be more likely to watch. Make up catchy and creative names for each of your videos.

Try to stay on topic and keep focused with each video

TIP! Optimize your videos. As you put your videos on different sites, come up with a separate title and description for them all.

Try to stay on topic and keep focused with each video. If you do not plan ahead, it is easy to ramble or stray from your focus. Create an outline of your video, and stick to this outline when shooting the video. If you can concentrate your efforts on the task at hand, you will find it easier to achieve the desired results. Be sure to include good links to the products and services you wish to sell. If possible, the link should be displayed within the content of the video, as well as in the description. This will keep the link in one place even if your video gets embedded or shared. Try to get co-workers or other employees interested in creating videos. Search for someone who smiles often, dresses nicely talks clearly and seems comfortable being recorded. If you can, use more than one colleague. Always place a small form within the video’s page for links to the mailing-list registration form. A lot of people will sign up for a newsletter this way. Make sure your content is fresh and interesting. Boring or uninteresting content will only drive people away from your site. You want people to wait on your next move with anticipation. The better your videos are, the better chance you’ll have at attracting viewers. If you’re uncomfortable with making a video yourself, have someone else do it for you. Sponsor a video contest in which those who make the best videos receive prizes. Whenever you give the winners their reward, inform them that you’ll be using their winning video in one of your commercials.

Everything you’ve just read can work to facilitate a smoother, more effective video marketing campaign. Videos are a newer and very well known way to market a business, so you have to learn what you can about video marketing. If you learn this stuff, you’ll turn a profit in no time. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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