Email Marketing - Iris Carter-Collins, Speaker and Coach

Marketing via email has been around

Marketing via email has been around since the Internet was invented. Aggressive spam filters have been created to deal with the torrent of unwanted email messages, but not all marketing emails are spam. Many people voluntarily sign up to marketing via email lists because it benefits both the business and consumer. This article can help you help others, as well as help your own wallet.

Ensure that your audience is targeted correctly. After you have established a small reader base, try to get them to spread the word to their friends. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. Your customer base will grow easily and effectively.

Do not send emails to random addresses or people

TIP! Make every effort to strike a personal tone in your emails. When you are seen as a person, as opposed to a generic email, your customers will respond with their business.

Do not send emails to random addresses or people who have not authorized you to do so. Most people just delete email that they have not requested. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.

Your company’s branding should extend to the marketing you do through email. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This will cause your readers to instantly recognize your company.

There is no excuse for not getting permission, before sending emails to customers. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.

TIP! Know who your audience is. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends.

It’s an excellent idea to have a link where customers can unsubscribe from your email listing. You always want to have an unsubscribe link, and don’t keep it buried someplace where people cannot see it. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.

Be sure you have a persistent strategy. While persistence is key, you should also make sure that you’re targeting the right customers, or it won’t matter much in the long run. Continuing to target the wrong group of potential clients simply creates ill will and is not a good use of resources.

Don’t send emails that require images to present information. Many email clients won’t display images right away. This could possibly interfere with your customers viewing the email correctly. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.

Get permission before you send email to someone

TIP! Keep in mind that the point of marketing, through email, is sales. This means that all of the emails are just steps towards a reader purchasing from you.

Getting permission is of the utmost importance before you send someone an email. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. After a few complaints, your web host is likely to boot you from their servers.

Use preheader material as a way to boost your email promoting. The first sentence or line of text at the top of your message is known as the preheader. Email clients such as gmail display preheaders after the subject, which is an attention-getter.

As you can see from the article above, if the e-mail marketing message is done correctly, the viewer is not even aware you are trying to sell them something. If your emails provide customers with valuable information, they will be more likely to read them and continue looking for more. This will increase your brand recognition in a positive manner. Building relationships with your customers will lead to loyalty, increase profits and a better reputation. Remember the tips in this article so you can do well with marketing via email.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
%d bloggers like this: