Video Marketing - Iris Carter-Collins, Speaker and Coach

Utilize some form of video marketing

Today, nearly all businesses utilize some form of video marketing. Customers love to watch videos, and they are a fast and easy way to communicate with your audience. If you are ready to get started in video marketing, the advice in the following article is a must.

Don’t be scared by video marketing. It is not hard to come up with a video as long as you have a camera. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.

TIP! As you create content for video marketing purposes, try not to obsess about production values. Spending a lot on making the video does not ensure good results.

If you want to use YouTube for your videos you need to use the editing they have available. For example, it’s possible to add annotations to your videos. This makes it easy to share additional information such as a link or a coupon code.

When watching videos over 20 minutes in length

You can’t expect viewers to watch videos over 20 minutes in length. If you are taping a demo of your product, do it in 20 minutes or less. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not to be longer than 10 minutes.

TIP! An excellent tip for people starting out with video marketing is to choose great titles. More viewers will be interested in your videos if the titles make sense and attract their attention.

There should be a screen grab of your website within your video. Viewers will be able to see your site’s set up this way. How-to videos also could benefit from website screenshots. Save the copy of the screenshot, then use an editing tool to add it to your video.

Making a video is just part of the battle. You can use this to get your videos out there. By actively promoting your content, you can boost click-throughs and achieve better results overall. Good content is only useful if people know it exists.

If you wish to have a good video, a high production value isn’t always necessary. You don’t need professional gear; just make sure you have a focused, balanced picture. There really isn’t even any need to polish your script or come off as a professional pitchman. Be yourself and look in the camera while talking. In fact, you might not even need to do this. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

TIP! Keep in mind that producing your video marketing content is only the first half of your efforts. Video promotion is key too.

The most popular type of searches online is finding out how something is done. Having tutorial videos creates an avenue for those who search in your niche to find you. When they know you are an expert, they’ll come back for more.

Provide quality content. Interesting, fun, newsworthy content keeps people coming back for more information about your business. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. People need videos that contain the substance, nobody enjoys watching long commercials. There is no better way to guarantee traffic than having interesting and entertaining videos.

When you produce a video, always ask your viewers to do something. The “call to action” is a must. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.

TIP! Don’t overlook YouTube. Begin your campaign of video marketing there! YouTube offers free video hosting.

People want honesty! If you plan to produce a video, create one on something in which you have a strong belief or interest. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!

The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. All you have to do is use this information.

Get started in the world of video marketing

TIP! Always carry a video camera when attending trade shows, conventions or other industry events. You never know when you will come across an expert in your field or want to document a particular moment.

Now that you possess the basic knowledge, you are ready to get started in the world of video marketing. This article does not have everything you need to know, however. There is a lot more to learn when it comes to video marketing. The more you understand about video marketing, the better you will do.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
%d bloggers like this: