Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well-proven methods
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well-proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium. Never randomly message your customers. Every message you send should contain information that matters to your readers. Past mobile marketing campaigns have been failures because random texts were sent to customers.
Customers demand information in the marketing texts they receive. Keep mobile marketing content messages brief and to the point. Attention spans are short, so use a short message which includes your company’s name. Ask your friends to test your campaign before you make it public. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign. Having a mission statement can help keep you on point with your mobile marketing message. Follow the same principles you have used in your previous campaigns.
If you design a standalone mobile platform, it needs a home base to be successful
If you design a standalone mobile platform, it needs a home base to be successful. Make people arrive at the home base and keep in touch with them once they do. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other. You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late at night. These customers are more likely to be upset with you, than excited about the promotion. Remember that it’s real people that you are messaging so treat them with the respect they deserve. Keep this in mind. The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Emulate them. Begin with simple texts and calls, then expand your campaign to include things like video content and social networking. Use all of the tools you can.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results. You should know that location is essential when it comes to mobile marketing. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. You could attract your customers to your stores and encourage them to share their location with their friends. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.
Make sure the maps you use on your website will also work with mobile devices. There are a lot of people that rely on mobile devices for getting navigational directions. Create an easy way for consumers to reach their storefront. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Establish a direct link to Google maps, so your visitor can get directions if needed. Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Create an effective mobile marketing strategy with the tips you just read, especially if you’re inexperienced with this field. Gaining more customers and sales will result. Iris Carter-Collins, a consultant of Reputation and Social Media Agency, has years of experience as a reputation and social media management and outsourcing services.
Specializing in social media marketing leads generation and provider of all your marketing needs via outsourcing services. Iris has successfully established and maintained affirmations with different individuals, small businesses and corporations worldwide spearheading projects for online recognition and reputation management. For more information on how Iris can help you with social media management, online reputation, lead generation, and online marketing and outsourcing, feel free to visit Reputationandsocialagency.com Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-64-6953 – Laurel Maryland