Facebook Marketing - Iris Carter-Collins, Speaker and Coach

Staying on top of trends and maintaining a relevancy with your audience

Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. If you want to find the people, go to Facebook. You can easily create a simple but effective marketing campaign on Facebook simply by using the advice provided to you here.

An effective marketing strategy is to offer a giveaway. Offer a free gift to people who opt into your newsletter or like your social media pages. It doesn’t cost much, and it is a great way to reach out to customers.

Reputation Report

Be selective when it comes to posting updates

TIP! See if Facebook advertisements are a good fit. Regular posting, while valuable and beneficial, only goes so far.

Be selective when it comes to posting updates. Updates with valuable content will prevent your subscribers from drifting away. Updates need to be entertaining, helpful, or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

If someone takes the time to comment on your wall, give them the courtesy of a response. Doing so helps you develop a good reputation. Facebook is similar in a lot of ways to make a phone call. You answer any questions that are asked of you about the business you’re running.

Don’t think that Facebook is the only place that people go for social media purposes

TIP! A fan base is something that you will want to expand as much as possible. This means that your focus should be on building your follower count until you have around 5,000 people following you.

Don’t think that Facebook is the only place that people go for social media purposes. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. People will want to get to that information, so they will click Like. Leave a good portion of your content visible for both SEO and enticement.

Create a group for your business. This will group together all of your potential customers. Use this group to share information and offer discounts. That can be a good way to get to know all the people who may purchase your products.

Do not share things that are not relevant to your business

TIP! Think about purchasing a Facebook ad. Your ad can be customized so that people in a specific age group or gender can see it.

Do not share things that are not relevant to your business. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Stick to your personal profile for these sorts of discussions.

When you market your business on Facebook, you could struggle to get started. A good start is to add a Facebook button to your site. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. After they like your page, you can inform them of new updates.

Instead of having the mindset that Facebook is ineffective, you should figure out what it can do to help you. Because it’s something that can reach out to so many people, there are quite a few things that this type of marketing can do for you. Remember what you’ve just read in order to get the most out of your marketing efforts.

Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford!
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Iris Carter Collins, Digital Marketing Strategist
301-694-6953 – Laurel Maryland

 
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