Facebook Marketing - Iris Carter-Collins, Speaker and Coach

Facebook is a great place to market a business

You might have heard that Facebook is a great place to market a business and expand it. If you don’t know how to go about that, don’t despair. You will find out all you should know from this article. Contests are a fantastic way to increase interest in your company. You could throw a photo contest, for instance, with customers using your product in unusual ways. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

TIP! Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name.

When using Facebook, think of it as a strong platform for sharing quality content. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Don’t neglect this powerful marketing tool. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook. If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money. A fan base is a must before you begin marketing on Facebook. Don’t focus on investing too much into promotions or marketing products until you have around 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.

TIP! Be sure that all of your online content is linked to and from Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook.

Giving stuff away is a very effective marketing strategy. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You do not need to invest much money, but you can increase your base of potential customers.

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Facebook marketing is all about eventually selling more of your product

Facebook marketing is all about eventually selling more of your product. It is important to set some sort of periodic goal based on your Facebook marketing efforts. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. If you aren’t seeing appropriate sales, adjust your marketing strategies.

TIP! Facebook can help you share different products with potential clients. It’s not all about chatting it up with your friends; it’s also a great place to share content too.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. Casual visitors will turn into followers in order to gain access to the fans-only content. Just hide a little part of the content, though, since you can lose lots of useful SEO.

 

Do not share updates that are not directly related to your content

Do not share updates that are not directly related to your content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Try using your personal account to share personal project updates.

TIP! Make sure that you stay active in answering the questions on your Facebook page. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can.

Ask your fans to get involved in various decisions related to your company or brand. This will encourage dialogue between customers. What better way to do so with your community than to get them involved in some basic decisions. When you want advice on topics to cover on your blog, just ask! Since looking at the article above, you should see that you don’t have to fear Facebook marketing. Sign into Facebook now and begin using these tips you read. Once you get started with Facebook, you will soon get the attention of customers. Get to it now! Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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