Mobile Marketing - Iris Carter-Collins, Speaker and Coach

How much knowledge do you have about mobile marketing?

How much knowledge do you have about mobile marketing? Have you made a marketing plan? Does your plan need improvement or refinement? Is your marketing approach enhancing your bottom line effectively? Have you implemented your plan correctly? If you are not able to answer the questions, you should check out the tips listed below. If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone who has a smartphone can use the QR code to access your site or coupons. Have the codes printed on posters, brochures, business cards, and catalogs? The QR code provides additional information to people that are interested in your business.

TIP! Do not send irrelevant texts to your customers. Be sure your message means something to the recipient and that they will welcome the message.

It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make sure they know your message and can absorb it, as quickly as possible! Make your point but keep it short when it comes to mobile content. Make sure your site is filled with good information and not just there for keyword stuff. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner. Check out the things your rivals are doing, you will get an advantage when it comes to social network marketing. It’s imperative to distinguish yourself from your competition.

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Avoid sending messages to people at inconvenient hours of the day

TIP! Your customers are the reason you are working. Understanding the wants and goals of your customers is the basic premise of mobile marketing.

Avoid sending messages to people at inconvenient hours of the day. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message. You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? If you create a great customer app, it can generate huge numbers of leads and increase profits greatly. There are a number of different features you can offer with your app. It is important to have your own dedicated short code. While it may cost a little more, it is important in protecting your brand. Additionally, it gives you a degree of legal protection. Let your clients give feedback through your site. This builds up relationships with the customers. Continue to solicit customer feedback from those who seem willing to give it. To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system. Try two different pages, called A/B testing, for your mobile page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Then when you find what works, add that to your end game strategies.

Are you more informed when it comes to mobile marketing?

TIP! You need to have a home base if you are developing a mobile platform that will stand alone. If you have a mobile presence, it should be a way to stay in contact with current home based clients.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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