Email Marketing - Iris Carter-Collins, Speaker and Coach

How long has it been since you last checked your email

How long has it been since you last checked your email? If you’re similar to many people, you most likely check your email over two times daily. For business owners, email is an effective way to stay in touch with and communicate with your customers. Read this article for some helpful tips on marketing via email.

Learn as much as possible about email marketing from different resources. Try to search out some books in libraries or some information online. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.

How to improve the results of your emails’ subject lines

You can use A/B testing to improve the results of your emails’ subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.

Keep your branding consistent at all times. Make certain that your emails consistently utilize your company’s logo and colors. Always use a legible font. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity counts even more for e-mail marketing campaigns than it does for other businesses.

Ask Customers To Opt-in And Confirm To Receive Your Newsletter

TIP! Each message needs on a clear message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting.

You should ask your customers to opt-in and then confirm they wish to receive your newsletter. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.

Add a link that allows people to unsubscribe from your list. Do not forget to provide a link to unsubscribe and make sure it is obvious. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.

A lot of your customers will be opening your emails on their smartphones or mobile devices. Remember that these devices have a smaller screen and will not be able to display an entire website. Make sure that you understand how these screens look, and how they show your email.

TIP! Always check your email messages for any spelling or grammatical mistakes before you send them. You have to be sure that everything in the email is correct.

Remember to include great incentives for your customers. They will be more apt to do business with you if you give them a good reason to. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.

When you create an email promoting customer base list, make sure that your customer has a clear choice to be on the list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. In addition, when your email provider gets enough complaints from people, they could drop you due to you violating their policies when it comes to spam.

Marketing via email can be a popular and clever method of contacting your customers and clients. Use the tips you have learned in this article. Think up some wrinkles of your own, and you will see the results pay off. Using email to promote your products or company can simplify your marketing strategy.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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