Video Marketing - Iris Carter-Collins, Speaker and Coach

How to focus on marketing if you own a business

You need to focus on marketing if you own a business. If people aren’t aware that your business exists, then you won’t have a business very long. If you want to be different than others you should do video marketing. These marketing tips are available to you.

Don’t be intimidated by video marketing. You can easily create your own videos with a good camera and a tripod. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.

Better to make more videos

TIP! Marketing videos are best left short and sweet, focused only on the point you wish to make. By keeping your videos short, people can quickly find the information they are looking for.

The more videos you make, the better. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. That way, you will also be able to discuss a wider array of subjects with your newly expanded audience.

If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You won’t just be giving information to customers but attracting new customers, also.

Be sure to include good links to the products and services you wish to sell. It is best if this link is inside the video player itself. Doing so ensures the link stays with the video even when embedded.

TIP! Spending a lot of money and time on a video does not mean it will yield better results. Spending a lot on making the video does not ensure good results.

Fresh content is important. Boring content is the best way to drive away users, which is extremely bad for business. Your viewers should be wanting more at the end of each video. If you have really interesting content, more people will want to watch it.

People desire the truth! When creating a video, make sure it’s something you are truly passionate about. Be natural, open up to your audience and state your intentions right away to earn the trust of your viewers. People will enjoy your videos if they find that you are likeable and trustworthy.

Always pay attention to analytic measures of video impact. These allow you to identify how many people watched your video and at what time of the day it was watched. You can use this information to figure out how to better advertise to a specific group of people.

If you need to employ the help of friends and family

Employ the help of friends and family if you need it. It can be difficult to come up with interesting ideas and angles for ongoing video marketing. Hold a brainstorming session with a diverse group of people to generate the most interesting ideas. Using these sessions regularly can keep you at the top of your advertising and niche.

Place videos on your own sites as well as on YouTube. That way, visitors to your website can easily view the video, while also having easy access to your services and/or products. You will still get credit for your views using this method.

TIP! Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. Professional gear is not necessary as long as the picture is balanced and focused.

If you want to be a successful video marketer, be honest and forthright with your audience. Hidden motivations within videos are never a good thing. When you want to give a sales pitch, be honest about it. Create relationships with viewers and customers using comments. Networking with other pros can help you become an industry leader.

A contest to produce video content is one way to generate new videos for your site. They can tell a joke, do something funny or create a how-to. These contests are a great way to build a relationship with your viewers.

Now that you know a little about video marketing, you can use the tips here to help you. Online video is quickly becoming a very popular method of promoting your business. Therefore, it’s important that you learn all that you can on this marketing form. You will quickly see results and boost your sales.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
%d bloggers like this: