Mobile Marketing -Iris Carter-Collins, Speaker and Coach

To stay on top, businesses need to keep up with new and sometimes challenging trends, like mobile marketing

To stay on top, or to get there, businesses need to keep up with new and sometimes challenging trends, like mobile marketing. Take the time to research the different codes, applications, techniques, and formats for each marketing tool before you make the decision on which to use. Below are some courses of action to take, so you can create an excellent mobile marketing game plan. A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

TIP! Your advertisements should carry QR codes to assist your tech-friendly customers. Those with smartphones and appropriate mobile devices can easily access specials or your website.

Mobile marketing is a great new way to market that’s very effective. Many people use phones to download various apps, or they use them for social networking sites. Both of these places are excellent choices to market your business. Be visible to your target market. The most successful mobile marketers start small and then expand their services. You, too, should adopt this strategy. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Use all that you have. Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A customer who may have purchased from you will not do so if they cannot understand your advertising.

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Make it effortless for recipients of your marketing ad to send on and they perhaps they will

TIP! Make your point but keep it short when it comes to mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages.

Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications. Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. It has to work on the most popular platforms, or you could lose customers due to technical problems. As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.

TIP! As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market.

A/B testing can be a great starting place when developing a mobile-friendly website. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. You can use this information to select the best landing page.

Mobile marketing is a very promising approach and carries a great deal of potential

As you discovered, mobile marketing is a very promising approach and carries a great deal of potential. With that in mind, it is easy to see why it is so important for your business to explore its options. You need to be able to understand the different types of mobile marketing in order to choose the techniques that are right for your business. Using the above tips is a great start. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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