Email Marketing - Iris Carter-Collins, Speaker and Coach

When trying to make an impression on the Internet, you must communicate with clients often

When trying to make an impression on the Internet, you must communicate with clients often. An email promoting campaign can be a great way to do this. Here are some smart tips to make e-mail marketing work for you. Proofread everything you send out through email. You have to be sure that everything in the email is correct. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Click on every link in the email to make sure each functions as expected.

You can use A/B testing to improve the results of your emails’ subject lines. Split your email list in half and send emails to the two groups of addresses using different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid. Be sure to get permission before you use email to contact anyone. Unwanted emails qualify as spams and most people will simply ignore these emails. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service. Don’t send emails to subscribers without their consent. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails. Make sure your emails contain unique and informative content rather than simply promotional material. Make sure that your subscribers receive special articles that are only available via email. Including offers that only readers can get are also much appreciated. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase. You should avoid sending too many emails; one a week is enough. Your customer base is likely made up of people who are busy and receive many messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them.

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Don’t send important information out around a major holiday

TIP! Always proofread emails that you send. You have to make sure all your newsletters and emails are letter-perfect.

Don’t send important information out around a major holiday. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, you can take advantage of certain exceptions. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday. You must be persistent where it counts. Persistence is a critical part of any marketing via email strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. If you are talking with the wrong people, they will simply become annoyed. It is vital that you always get permission before adding someone to your e-mail marketing list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. Your email host can even drop your service if enough people complain about your email spam.

 

 

 

Success in business depends upon an effective marketing strategy

Success in business depends upon an effective marketing strategy. Email marketing strategies should always be a part of these plans. With the above tips, you can get the most out of email marketing. Use them to your advantage to get the best results for your business possible. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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