Email Marketing - Iris Carter-Collins, Speaker and Coach

Why people are spending more time online

People are spending more time online and checking their email more often than ever, so marketing via email has increased in importance. Read this article to find out how you can develop good email promoting strategies for your business.

Send emails to people who are familiar with you and request your notifications. When you do a mass mailing to random recipients, they are often received in a spam filter. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. This can lead them to just toss your email, which just wasted your time.

TIP! Don’t send unsolicited email marketing messages out. If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam.

Every single person on your email marketing list must request a spot on it, so never add anyone against their will. If you don’t, clients may leave or complain about your spamming.

What you want to use on your subject line

Test out variations of what you want to use on your subject line by using A/B testing. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. You will learn which subject lines have the best open rates and which ones people ignore.

TIP! Send out emails that correspond to your target audience. Once your list has grown a little bit, try to entice your current readers to refer new readers.

Keep in mind that the ultimate goal of your marketing with email campaigns is selling your products or services. Every email you send should bring your readers one step closer to making a purchase. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.

Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Provide your customers with articles and things they cannot get from your website. Include offers for your products or services. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.

Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.

The best time to send marketing emails

TIP! Anything that you email you should proofread first. It’s essential that your emails or newsletters are correct, especially if you want to appear professional.

Major holidays are generally not the best time to send marketing emails. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, you should adapt this to your target audience. For example, an email about your Black Friday deals.

It is vital that you develop brand recognition, even in the emails you send. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will allow your emails to be recognized instantly.

Take a few days to think about what you learned here and write down some ideas for your email promoting campaigns. You should either read this article again or print it out so that you can use it as a reference in the future.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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