Mobile Marketing - Iris Carter-Collins, Speaker and Coach

There are plenty of great resources available to both new and experienced marketing alike in the world of mobile marketing

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer. Don’t ever text message customers for no good reason. Be sure your message means something to the recipient and that they will welcome the message. Nothing will sink a business faster than random, bothersome messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.

TIP! Start by building a good database. Avoid adding nothing but mobile numbers to your database.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get. Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. To get an opinion that is not biased, you could hire a tester. To improve your own social marketing, keep an eye on your competition’s efforts. You need to set yourself apart from everyone else.

A home base is essential for your standalone mobile platform

A home base is essential for your standalone mobile platform. Your mobile marketing efforts should be directed at pushing people toward your home base or helping them keep in touch with those already familiar with your home base. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it. Mobile marketing is an emerging powerhouse in getting the word out about your company. Many people tend to use their phones to visit social network sites and download apps. Both of these are good ways to advertise and market your business. Marketing is about bringing what you have to offer to a place where customers can see it.

TIP! If you design a standalone mobile platform, it needs a home base to be successful. You should want people to visit your webpage or keep them coming back to it.

Going viral is one of the best ways for your ads to be effective. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.

Link your social networking website pages to your business webpage

Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.

TIP! You should know how mobile devices work to know how to format your site and ads. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.

Location is everything in mobile marketing. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing. These location-sensitive selling opportunities are unique to mobile marketing. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective. After reading these tips, you can begin to understand what it takes to become a great mobile marketer. There is quite a bit to learn, and many different ways that you can apply it. Remember this as you develop your own strategy and work towards your goals for your business. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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