Email Marketing - Iris Carter-Collins, Speaker and Coach

New ways for businesses to market their products

The Internet has created many new ways for businesses to market their products and services to customers. Marketing with email has become a fantastic way to forge new and ongoing relationships with your customers. By using the strategies offered in this article, you can begin launching a successful email marketing strategy.

Personalize your emails wherever possible. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.

Send emails to people that you know

TIP! Keep your marketing copy on a personal, friendly level. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you.

Only send emails to people that you know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. This will have them thinking if they know who you are or even care about what you are selling. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes is good for your business.

Know who your audience is. Once you have a few readers, think of ways to encourage them to sign their friends up. Always provide a link to subscribe to your emails. This will help you to be sure that if someone passes the email on, the person reading it can sign up. This method will have your list of email subscribers growing exponentially.

Remember the importance of consistency. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Make sure that the font you use is readable. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. In email promoting, familiarity is very, very important.

TIP! Use A/B testing strategies when sending emails. Create an email with two separate subject lines.

Major holidays are generally not the best time to send marketing emails. Most people will be busy celebrating and will not check their emails until they go back to work. There are some exceptions. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.

Give different options to your customers

Give different options to your customers for an effective campaign. Customers should be able to select the frequency with which they receive messages and what personal information they want to disclose to the business. They will feel more comfortable if they feel they have more control.

Your company’s branding should extend to the marketing you do through email. Because of this, you need to create a template that will let you incorporate your company colors, fonts, and logos that you use on all of your marketing materials. This will allow people to recognize your emails more easily.

TIP! Stay consistent. Use the same design for your emails that are on your site.

Make sure you get permission from all customers whom you send correspondence to via email. If you don’t, your clients may trust you less and hurt your company’s name. Excessive complaints of spamming may also cause some internet service providers to ban all of your messages.

Subscribers have a greater chance to read emails every day

Understand that after every day, your email subscribers have a greater chance of reading your emails with smartphones or other types of mobile devices. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.

TIP! Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Create a free email address and post it publicly online; the spam should appear quickly.

Use your emails to provide customers with incentives. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.

Test your emails across a variety of platforms for the most effective campaigns. During the design process, see how it looks using different browsers, email systems, and operating systems. Your message may look great when viewed through your Gmail account, but it might not look so hot to a Mac user using their ISP provided email client.

It’s a fact that the World Wide Web has created new and exciting ways to do business. Among these new possibilities, marketing with email is probably the best way to establish a solid relationship with a target audience. Use the tips above to create an email marketing campaign.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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