Video Marketing - Iris Carter-Collins, Speaker and Coach

Are you the owner of a small business or someone who is interested in marketing?

Are you the owner of a small business or someone who is interested in marketing? Do you need some fresh, exciting marketing strategies? If so, online video may be just the answer you have been looking for. You can make videos and put them on the Internet to get customers to come to your site. Read on to find out more. Any marketing video should be short. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If the information you are videoing is longer than 10 minutes, consider making more than one video.

TIP! You should keep your videos under 20 minutes. You can go that long only if you’re doing a very in-depth how-to video.

YouTube is the most popular sharing site and is worthwhile for its video editing features and analytics alone. Annotations are one such tool. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing. Working with a team is beneficial for quality videos. You can work with anyone you know to come up with a great concept and execute it. Credit should be given at the end of the video. If you have several employees or colleagues, encourage them to get involved with your video marketing project. Try to use someone who the camera loves and is able to speak clearly. Multiple employees may be suited for the task; utilize all who are willing.

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Don’t forget about an analytic program for your videos

TIP! Video marketing is all about getting to the point quickly. It is important to make a strong impact in the initial 15 seconds.

Don’t forget about an analytic program for your videos. It is possible to track viewers, viewing time and location. These details can lead you to better understand where your target audience can be reached.

 

 

 

 

Use video marketing on a variety of social media websites

Use video marketing on a variety of social media websites. If someone happens to stumble across your YouTube channel, it would be in your best interest to direct them to your Facebook and Twitter pages. By promoting alternative sites, you are capable of driving business up for their services and vise-versa. Linking your video and your social media sites will boost your sales.

TIP! You will benefit from working with a team. You do not necessarily need to involve colleagues, as you may decide that friends, family members or other acquaintances are well-suited to the task.

Don’t expect your video to go viral. Using various forms of connection to your audience will help to ensure that it is successful. People cannot view it if they do not know it exists. Be ready to moderate comments to any marketing video that you upload to YouTube. The opinions of many viewers are influenced by the comments, and if viewers see comments that are negative or offensive, your campaign can be a dud. If you are short on time, simply disable comments altogether. It is best to keep your videos short. Your viewers’ attention will wonder if your video rambles on. In some circumstances, videos might run to five minutes, but longer than that will surely be ineffective. Remember to keep it short and sweet.

TIP! Each video should be about a precise topic. It’s simple to get lost when talking sometimes.

Make sure you ask viewers to take some concrete action at the end of your video. Let your viewers know that a product or service is waiting for them at your website and that they can make a purchase right now. Each step should be communicated clearly and concisely to avoid confusion. Don’t deviate too much from the task at hand. A call of action is necessary for an effective video marketing campaign.

Due to their popularity, almost everyone watches videos online. Enterprises able to use video marketing to their advantage are booming these days. Implement the tips you’ve just read, and you’ll soon find out how effective video marketing can be. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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