Facebook Marketing - Iris Carter-Collins, Speaking and Coach

Does your business have a Facebook page

Does your business have a Facebook page? If you do not, you are missing millions of possible customers. If you are, do you know the best practices for marketing there? Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Talk with fans regularly to see what they want. Pay attention to any posts that people make. The public can offer many great ideas. Don’t ignore your fans.

How to expand the fan base of your Facebook page

TIP! Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Any content published online should be linked to your Facebook page. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Be sure that you’re making posts that have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.

TIP! Be sure to link all content published online back to your Facebook page. For example, link a summary of your blog onto Facebook if you have one.

Either create or join a group that suits your business. You can communicate with customers and they can communicate with each other here. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. This will help develop a good relationship with potential clientele.

Become an authority in your field. Facebook is great for building leadership in specific niches. Look for any and every opportunity to address questions and concerns. This helps introduce you and your brand to lots of new people.

When adding photos to a Facebook page

Don’t use sub-standard photos when you are adding them to a Facebook page. Understand that your photos will represent your business, both in good and bad ways. You should invest in a good camera and never post anything that can be viewed as negative.

TIP! Try out Facebook ads. Typical postings are great, but there’s a limit to how far they can reach.

Users should be encouraged to interact with the other fans as well as you. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. By deleting the conversation and telling people that only on-topic conversations are allowed, you may offend them. But, don’t hesitate to jump in if the content becomes mean or offensive.

Do not use the Facebook Update tool too often. That allows you to send direct messages to everyone that follows you. It is great if you have something special you want to share. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.

See if you can get customers to review your business on your Facebook page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.

TIP! If you want to target a custom audience, you can do that. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Now you should be ready to get your business onto Facebook. This article has covered the basics, so you are ready to get started. Never stop looking for improved ways to connect with your Facebook fans. Use the information you’ve learned to assist you.

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join!

 
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