Internet Marketing - Iris Carter-Collins, Speaker and Coach

Do your research and act wisely

If you do your research and act wisely, you will find that profitable Internet promotion is possible. Keep in mind though, you will need to make a good investment of your time if you want to be successful. There are only 24 hours in a day, so wasting time will only hurt your profit margins. Continue reading to gain tips on managing and marketing your business effectively with regard to your personal time.

If you plan on having a flashy website then you need to make sure that it is easy to navigate as well. Studies show that once someone clicks on a website, they decide whether to stay or click away within five seconds. You have that amount of time to engage viewers. If you don’t have their attention by then, they’ll probably already be gone.

Internet marketing is all about finding a problem

TIP! The Google PageRank of your website could be boosted by administering a temporary promotional campaign. Should news and bargain sites link back to your page, if the arrangement is good, you can “purchase” page ranking?

Internet marketing is all about finding a problem and trying to fix it. Make sure you know exactly what problems your business seeks to solve. If you can assist users with their issues they will end up making a purchase from you and referring you to friends.

You should keep an eye on your competitor’s strategies and learn from both their successes and failures. Picture yourself as a customer on their site, and if you can see yourself wanting to buy, they are doing it right. Use the best ideas and fold it into your own strategy.

Try putting a blog on your site and updating it regularly. Frequent blogging is a great way of keeping your potential customers informed and up to date about your business. Blogs will also increase your content. This will raise your visibility with search engines and increase visitor traffic.

TIP! The tag on your site can, and should, define you. Remember that that tag will determine how people see your page.

Make sure your page has information that your customers want. Don’t make the mistake of assuming a one-page website with very little information will engage and keep a customer’s attention. By adding content such as articles or reviews, you ensure your customers that you know your business and industry.

It is vital that you track your numbers closely. Be it your sales, traffic, referrals or whatever, make sure you track everything you can. Using good accounting skills to assemble statistics enables you to see your business in full, and identify both what is working and what may need tweaking in your marketing plan.

Do not overlook direct marketing

Do not overlook direct marketing as a streamlined complement to your Website marketing system. Get in touch with customers, via phone or email, to let them know about the specials you are offering. A lot of the information that is helpful to you can be found in the yellow pages, both online as well as the actual hard copy.

TIP! Always keep a track of what your competition is doing and see if you can boost your own sales from using, or modifying, some of their tactics. When looking at a competitor’s website, put yourself in the shoes of a customer.

No web marketing venture will succeed through luck alone, so remember that it always takes hard work and dedication. You will never come across a big business that just happened to “luck” into fame and fortune. Do you believe that Coca Cola just happened to run into some good luck with their soda drink idea? Not at all. They put in the time and effort needed to successfully market their soft drink.

You should know by now that you don’t have to spend all your free time working on your Website marketing. Strategically planning and managing your time will help lead you to success!

Thank you for reading my articles. All information is about building your business and online brand awareness. If you are looking for a speaker for your event, please visit my website for more information. You can also join my Facebook Group. Free To Join

 
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