Facebook Marketing - Iris Carter-Collins, Speaker and Coach

Do you have a large number of family and friends who are already using Facebook

Do you have a large number of family and friends who are already using Facebook? Maybe your mother and grandmother are too. Do you think it is likely your customers are on the social media website? Read the following information to learn how to reach all of them. Interact with your fans regularly so you know what it is they want. If a person takes time to post on your page, make a note of what they said. The public has often provided marketing inspiration to numerous businesses. Your current fans are the reason for your success so don’t ignore what they have to say.

TIP! Make your posts professional in tone and spirit at all times. Social media has to be taken in a serious manner to make profits.

Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure that you come through in awarding your prize, or no one will trust you again. While you want your personality to show, you must keep things professional when making Facebook posts. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you use a professional tone on Facebook, people will trust you and your company. If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Create the offer and then make sure to post it on the wall. If your offer is really good, you can consider opening it up to non-fans.

Remember the customers you already have

TIP! When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. High-quality pictures and appealing colors are essential.

Remember the customers you already have. Some companies are focused on getting new fans and likes but ignore the steadfast audience they already have. A respected audience is a happy audience. This leads to the engagement of your customers who can then spread the word to others. When marketing with Facebook, your whole intent is to boost sales. You should set monthly goals to reach in sales. Getting a lot of likes on your page does not mean much if it does not translate into sales. Monitor your progress and tweak your strategies when you find they are not effective. If at all possible, consider all of your comments carefully, and craft responses to each one. This refers to comments left on the page and those you receive in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.

Run an occasional competition or contest for getting a certain number of Likes to your page

TIP! Consider Facebook as a good way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well.

Run an occasional competition or contest for getting a certain number of Likes to your page. You could offer discounts or something free to a winner after you reach your goal. This should boost your numbers and subscribers. It should catch the attention of people who haven’t checked your page before as well. They see the Likes on their friend’s pages and their interest is peaked. Make sure your postings are varied, but always stay on topic. You should stick with your brand, but you don’t want to make each post the same. Figure out various ways to engage the fans that are reading through your content. Incorporate photos in your posts to stay dynamic and contemporary. You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The harder you work, the more rewards you’ll see.

Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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