When to learn about marketing on Facebook
When you’re trying to learn about marketing on Facebook, you are going to come across a lot of myths. Trends may temp to, but they aren’t what is needed to effectively market your business. The following advice will help you become successful.
Consider holding online contests as a means of your Facebook marketing plan. When a person likes your page, they can enter a drawing to win a great prize. Show proof that you have awarded the prize after the contest ends.
Link all of your content to your Facebook page
Link all of your content to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link your Twitter and Facebook pages to have your tweets posted on your page.
Create a Facebook ad. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. They are not expensive and can make a substantial difference.
Consider Facebook a type of content-sharing venue. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Create your content with this in mind. Cross promote information between your official website, blog, and Facebook. Facebook can drive a ton of traffic to your sites.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just get the offer all set up and change it to “Promoted Post.” If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Build your audience, before doing anything else
Before you do anything else, you must build your audience. Not too much investment should be put into any promotions until you have thousands of fans. When you hit that number, conversion rates skyrocket.
An effective marketing strategy is to offer a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. The cost is low and the returns are high.
You can offer prizes for Facebook “likes”. Likes are very important to improve the visibility of your company. You may want to offer a free giveaway to those who like your page. It could be a sweepstakes of some kind or a free sample. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
You can have a place for people to sign up right on your Facebook. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Also, you can hold contests where you give away free things.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Use a separate personal account to share details about your personal projects.
Make sure you are looking for opportunities for leadership. Facebook can help you build your authority online in your niche. Look for every opportunity you can to answer questions and make comments related to the area of your expertise. You will find new followers and showcase your brand to hundreds of potential customers.
Many people tend to follow “trends” they read or hear about in regards to Facebook marketing because they are lazy. This article doesn’t concern just what is trending but sound advice for your marketing strategies. You will find out that your marketing will be the best it can be by using these tips.
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