Mobile Marketing - Iris Carter-Collins, Speaker and Coach

Do you have any idea what mobile marketing is?

Do you have any idea what mobile marketing is? Is there a marketing plan you have in place? Do you know if there are improvements you could make to it? Is your current marketing plan working with or against your business? Are you confident that you are using your plan the way you should? Check out these suggestions if you are not able to answer these questions with confidence. Mobile marketing content needs to be simple, concise, and to-the-point. They need to be able to understand and absorb your message in that brief period.

TIP! When you are gearing your website towards mobile users, remember brevity is a virtue. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences.

Have your coworkers or employees test the marketing that you send out before you send it to your customers. If in need of an unbiased opinion, you can hire other people to test your campaign.

A mission statement is the best way to ensure you remember your purpose for your social marketing. Stick with your principles and follow your mission statement.

 

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Prior to implementing a new mobile marketing strategy, it is important  that your current strategies are working effectively

TIP! Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. It can be hard to make an attractive mobile site that appeals to all platforms.

Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. Use the formula to produce a long-term successful marketing add when working on your next campaign. As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. View your campaign on as many different mobile and smartphones as possible to test out your ads, links, and other interactive materials from the perspective of a consumer. Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If your target audience can’t understand your advertisements, you are wasting your marketing budget. Try using a dedicated short code. This will cost you more but serve you better in protecting your brand. A certain amount of legal coverage comes with it as well. Don’t forget to include links to your social media accounts on your main website. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out. When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.

Create an app, that gives your customers something that serves them convenience and answers to their problems

TIP! Send mobile marketing messages during normal business hours. Customers will be irritated if they are awakened by a mobile marketing text.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. An app which doesn’t actually serve a purpose will be overlooked and ignored. Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland


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