Facebook Marketing – Iris Carter-Collins, Speaker and Coach

The site has become popular because of the ease with which people can connect with their friends and relatives on Facebook

Because of the ease with which people can connect with their friends and relatives on Facebook, the site has become immensely popular. You need to use it to market to those millions of users. Read on for tips on how to use this avenue to the best of your ability. The best way to engage your followers is to reply to what they write on your wall or about your company. You will have to closely monitor your wall and watch for @ messages pertaining to you. It is especially important to respond quickly to anyone who needs help or posts a complaint. Try your hand at Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To achieve real results deep into your customer base, Facebook ads may be ideal. They don’t cost too much, but they are effective. Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. You can promote it outside your fan base if you feel it is a great offer.  

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Answer questions and comments quickly

TIP! A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You have to not only watch your page but also messages which include your name with an @ symbol (like @Microsoft.

Answer questions and comments quickly. Try to answer their question with a helpful answer, and thank that person for contacting you. You can share the link to an article if it is going to answer any questions they might have. Giving stuff away is a very effective marketing strategy. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. Don’t give away anything expensive; just make it something that your fans will want. Carefully chose your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Updates must be engaging and helpful. Facebook Insights can show you what successful updates look like.

If you have a company like a car business, use targeted Facebook ads

TIP! Use a contest to build talk about your brand. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility.

If you have a company like a car business, you might not want a specific Facebook page but instead, use targeted Facebook ads. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases. Never turn off the function that allows people to post comments on your page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings. You must always focus on the aspect of why you have your Facebook page. You don’t have a Facebook page just to have one. Is your page informing your customers on your latest deals, sales, and promotions? Or is it a way for them to reach out to you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among the existing clientele.

TIP! Try making a group versus a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas.

Rather than boycotting Facebook and the benefits that it can have for drawing attention to your business, realize that Facebook marketing is very effective! Whether you’re representing a business that’s small or large, Facebook has a lot of benefits. Keep these tips in mind so that you can transform those “likes” into cold, hard cash. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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