Video Marketing - Iris Carter-Collins, Speaker and Coach

Nowadays, people use the Internet for all kinds of transactions

Nowadays, people use the Internet for all kinds of transactions. Because of this, businesses should be aware of how to reach more customers via the Internet. Online videos are effective methods to expand your company’s business. The tips below will help you get started marketing your products through video. Ensure that your marketing videos are to the point and as brief as possible. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you want to have a long video, do not make just one. Split it into a series.

TIP! Videos should be concise and have a clear point. A lot of people do not have a very long attention span and they want to find out their info right away.

You should have a screenshot of your site included in your video. This will allow viewers to see how your website is set up. Screenshots are also popular when making a demonstration video. Just keep a copy of the screenshot on your computer and then paste it in when editing the video. When it comes to video marketing, creating the video itself is only half the battle. For example, you will need to promote your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. Of course, your content needs to be relevant, but you must also market it for the best results. The most searched for the topic online is how to do something. When you make a “how-to video”, people interested in gaining that knowledge will watch it. After they realize you know what you are talking about, they will seek out more information from you.

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Always have interesting content for customers

TIP! Coming up with the content of your video clip is only part of the big picture. The other half is spreading the word about your videos.

You should always have interesting content for customers. Make sure your videos are fun and entertaining while also giving your viewers important information. Using video hosting sites like YouTube can boost your traffic, but having a boring video about your business will not. People watch videos to be entertained and informed, not bored by a canned sales pitch. Interesting videos ultimately increase traffic. Have a tone on your videos that is consistent. Videos that are funny can actually be quite effective. Think about your niche and what you’re trying to sell, as well as who you’re selling to. Consider these things, as well as your image, whenever you are thinking of your business tone. Create a script for your video for the “hello” and “goodbye” sections. Just give basic information, but make it interesting so people will want to continue watching. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.

When you’ve collected data from statistics and comments on your videos, make another video

TIP! One way to get content for a video is to find a team to work with. It doesn’t have to be coworkers, as it could also be family, friends or even an organization you’re a part of.

Once you’ve collected data from statistics and comments on your videos, make another video! Use what you learned from the first video to improve on it with better content and better production values. You should now understand the significance that online videos can have in your marketing campaign. Using videos lets you connect with a worldwide audience of customers. Start using these tips right away to come up with a sound strategy for using video marketing. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 – Laurel Maryland

 
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