Mobile Marketing - Iris Carter-Collins, Speaker and Coach

Mobile marketing has become an integral part of any business plan

Mobile marketing has become an integral part of any business plan, but knowing how to approach it effectively can be tricky. There is so much to learn both on the marketing side and the technical side. Keep reading for tips and ideas on how you can make sure that you get the most out of your mobile marketing plan. Don’t send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Send content that you would want to receive yourself, something that is of benefit to the recipient.

TIP! Start by building a proper database. Don’t just add cell numbers to your marketing database via your mobile.

Never forget that everything about your marketing campaign is designed for your customers. Knowing the goals and desire of your buyers is the fundamental principle of mobile marketing. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.

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When it comes to technology always place QR codes on the printed material if your customers are savvy

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone with a smartphone can scan this code and access your website. Any printed materials you produce should carry these QR codes. Including the QR code will help those customers who are truly interested in your service or products to quickly connect and gather more information.

TIP! Don’t ever message customers without a reason. Make sure you are giving your customers relevant and interesting content.

Have your friends test your site, ads, emails, and other parts of your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign. A business’ customer base usually stays the same unless it’s market changes. However, you must always realize that customers may leave due to things occurring outside the range of your market. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive. Avoid sending texts early in the day or too late at night. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.

Before you begin a new one wait for results of one campaign

TIP! Putting a QR code on your print ads can help you appeal to tech-savvy customers. This way, customers with smartphones can just scan the phone and get access to your website features.

Wait for results of one campaign before beginning a new one. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Use this formula to be successful with a new campaign for years to come. You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? If your business designs its own app, you can step up your mobile marketing campaign and compete with the big boys. There is a ton of variety to choose from, which will help you customize your app to the fullest. Understanding and properly utilizing mobile marketing is crucial to the success of any modern business. This empowers you to determine which techniques are best suited to your specific business needs. Following the tips listed above is a great place to start. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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