The Internet has many great opportunities for business owners
The Internet has many great opportunities for business owners. The most effective marketing opportunity is video marketing. Videos which promote your company positively are able to reach clients around the world. The tips in the next few paragraphs will get you started.
The more videos you make, the better. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
YouTube has excellent editing features
YouTube has excellent editing features. As an example, add annotations to the video. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
When you are posting marketing videos you want to choose your titles carefully. Titles are what gets viewers to click on play. A really good title can help to draw curious viewers in. Spend a couple of minutes coming up with a good title. You’ll be glad you did.
Use a team of others to help you think of video content. These people can be members of your family, your friends or fellow members of a club, and they do not have to be people from your workplace. Be sure to include their names in the credits at the end to give them some publicity.
Interesting content is king
Interesting content is king. As you create a video, make certain that it is relevant, timely and engaging. using YouTube and other sites will help with viewers, but not much if your content is boring. People are not interested in watching another boring commercial. They want to see something interesting and of value. Making your videos interesting is a great way to increase traffic.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.
If you need to go to some kind of public event for your business, take along a camera. You will most likely get the opportunity to speak to experts or document your experience. If you are presenting your products or talking in public, have someone record it.
Do not place the brunt of video marketing on your shoulders. You may find it to be a challenge always coming up with video ideas. Use your staff and the people in your life that you trust to bounce ideas off. A regular idea session will keep your videos fresh and relevant to your customers.
You can reach people around the world with video marketing. You will not be limited to just those that live locally. Anyone who owns a computer or mobile device can view a video. By taking what you have learned here, you will have all the necessary tools to get started.
Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford!
Contact Me Today!
Iris Carter Collins, Digital Marketing Strategist
301-604-6953 – Laurel Maryland