Video Marketing - Iris Carter-Collins, Speaker and Coach

If you are a business owner, then you know it is vital that you promote your products and/or services

If you are a business owner then you know it is vital that you promote your products and/or services. You might have tried newspaper ads, billboards, or radio. However, one of the most effective methods of promoting your business nowadays is video marketing. Read on to learn how making and posting videos online can help attract customers to your business. Do not be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.

TIP! The way to have your video go viral is to focus on excellent content. Your video could go viral even if you do not own an expensive camera.

Put helpful content in your videos. It is not always the best technical video that garners the most views. If the information is quality, the video effects don’t need to be. But if you can, purchase a quality video camera as well as professional editing software. People online today have short attention spans. The initial 15 seconds of the videos you make are the most important. During this time, a video teaser should be used to draw in viewers. Content is not all of a video’s success. If no one knows about your videos, after all, what good will they do? By actively promoting your content, you can boost click-throughs and achieve better results overall. Create good content and keep people informed.

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Try collaborating with others to create videos as a team

TIP! Your video should contain your website’s screenshot. This lets viewers become a little more familiar with it.

Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. You can work with anyone you know to come up with a great concept and execute it. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame. One of the most popular reasons for browsing the Internet is to locate information on how to accomplish one task or another. When you make a “how-to video”, people interested in gaining that knowledge will watch it. People will be more interested in what you are offering if they think of you as an expert. Keep YouTube in mind for your video marketing strategy. You should always use YouTube first. One reason is that you’ll obtain free video hosting. It is also the third most visited site on the Internet. This means your video is out there to be seen here.

Bring your camera along to any professional event

TIP! Video marketing can be used for promoting new products to customers. Allowing people to see how a product works can really add to their trust in you and the product in itself.

Bring your camera along to any professional event. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. If you are speaking in public, ask someone to record it. Honesty is what people want! When creating a video, make sure it’s something you are truly passionate about. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future. Now, do you know how to create amazing videos? Traditional techniques of advertising have become less and less popular. As the Internet continues to gain more popularity, videos are a great way to carve out an online niche. Use the information here and you can expect an increase in your business’ profits. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-694-6953 – Laurel Maryland

 
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